The Founders
A pediatrician and a finance professional. One son named Henry. And a gap in the market that felt deeply, personally wrong.
Before Henry
Joshua spent 15 years in the financial industry as a CFA charterholder — helping families plan for the future, one conversation at a time. Alyssa was training and then practising as an allergist and immunologist, fielding anxious calls from new parents every single day. Between them, they had the knowledge most families pay years to accumulate.
Henry arrives
When their son Henry was born, everything changed. Despite their combined expertise — Alyssa knowing exactly which developmental milestones to watch for, Joshua knowing every financial window available to a new Canadian family — they found themselves overwhelmed. Not by a lack of knowledge. By the sheer volume of things to track, the uncertainty of when to act, and the noise coming from every direction.
The moment
It sounds small. But it was the wake-up call. Here was a finance professional — who knew the contribution deadline, knew the CESG match, knew exactly what he was leaving on the table — and he still missed it. Because life with a newborn consumes everything. There was no app that connected Henry's age to the financial tasks that mattered right now.
Alyssa's side
Meanwhile, Alyssa kept fielding calls from parents who had missed vaccine windows, forgotten about allergen introduction, or had no idea a dental visit was recommended at 12 months. These weren't negligent parents. They were loving, attentive parents drowning in information with no one telling them what to prioritize and when.
The build
They built the app they wish had existed when Henry was born. A Canada-first tool that bridges pediatric milestones and family finances — and delivers the right action at exactly the right time. No noise, no overwhelm, no missed windows. Just clarity.
The Mission
Not generic US advice re-packaged for a different healthcare system and financial landscape. ParentGrove is built for Canada, reviewed by Canadians.
The right information at the wrong time is noise. ParentGrove delivers each piece of guidance at exactly the moment it's actionable — not a day too early, not a window too late.
Content is AI-assisted and expert-reviewed. We're building a panel of Canadian pediatricians, financial advisors, dentists, and occupational therapists to vet every recommendation.
Henry's Timeline
Henry was born, and within weeks, both of his parents — a pediatrician and a finance professional — realized the world needed a better tool. He's the reason every milestone in ParentGrove was built with love, urgency, and a commitment to getting it right.
The first version of ParentGrove shipped while Henry was still in his first year of life.
What's Next
iOS and Android launch coming soon. Join the waitlist for early access and founding family perks.
We're forming a panel of Canadian pediatricians, dentists, occupational therapists, and financial advisors to review all content.
ParentGrove will expand its province-specific content over time, reflecting the real differences in Canadian healthcare and financial programs.
Join hundreds of Canadian families who've already signed up to be notified when ParentGrove launches.